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FAMUS OG Luxe and Havana Nights bottles on a sunlit wooden patio table
Hits Different · Featured pour: OG Luxe

Do more
with FAMUS.

The world's first ultra-premium energy drink. Real juice up front, 125mg of natural caffeine underneath, and Zero Crash. Meet OG Luxe: tropical peach, bright citrus, warm ginger.

Explore the flavors Find a store →
125mg
natural caffeine
ZERO
CRASH
60
calories · OG Luxe
01 / The Lineup

Pick
your pour.

Two flavors, one job: Zero Crash energy that actually tastes like something. Cocktail-inspired up front, 125mg of natural caffeine underneath.
NO. 01 · MINT & LIME

Havana Nights

A yuzu and mint mojito with a day job. Bright citrus and lime up top, refreshing mint through the middle — and 125mg of natural caffeine underneath for a smooth, focused lift.
Real Havana Nights bottle photographed in the studio
NO. 02 · TROPICAL PEACH

OG Luxe

The house pour, and the default if you can't decide. Ripe tropical peach with bright citrus and a warm ginger kick — bold, fruit-forward, and smooth on the finish, with 125mg of natural caffeine and L-theanine for calm, focused energy.
Real OG Luxe bottle photographed in the studio
02 / Manifesto

Made for the
second half of the day.

Group gathered in front of a FAMUS backdrop at an event
FAMUS · Together after hours

"Famus is the world's first ultra-premium energy drink because it earns the word premium — real juice up front, clean energy underneath, made for the moment you'd pour something good."

— JEREMY LANTZ
01
Cocktail-first
Every flavor starts as a drink at the bar — then we strip the alcohol and keep the soul.
02
Energy underneath
125mg of natural caffeine, elevATP® and L-theanine — a thoughtful blend under every pour. Zero Crash.
03
Made to be mixed
A resealable 16oz bottle with a cap designed as a 1oz jigger. Pour some now, save the rest for later.
03 / Inside the bottle

Six things,
nothing weird.

Every ingredient has to earn its place. Here's what each one brings to the pour.
01
3 juices
Real fruit juice
Grape, lime and yuzu — real juice, not just flavoring.
02
125mg
Natural caffeine
From coffee berry and yerba maté — a smooth lift with Zero Crash.
03
0g
Zero added sugar
Real fruit juice plus erythritol, a naturally derived sweetener. 45 calories in Havana Nights; 60 in OG Luxe.
04
9–16g
Prebiotic fiber
9g in Havana Nights; 16g in OG Luxe, per 16oz bottle.
05
ElevATP®
Functional actives
Plus L-theanine, chosen to complement the natural caffeine blend.
06
USA
Bottled in
A resealable 16oz aluminum bottle, made to sip straight or pour into a glass.
About those calories

Yes, there are calories.
That's the whole point.

Havana Nights has 45 calories; OG Luxe has 60. Real fruit juice contributes flavor and naturally occurring sugars, while naturally derived erythritol adds sweetness without added sugar. Each bottle also contains prebiotic fiber. Different ingredients, chosen for a reason.

45
calories · Havana Nights
60
calories · OG Luxe
0g
added sugar · sweetness from juice and erythritol
9–16g
prebiotic fiber, depending on flavor
04 / The difference

A different
starting point.

Energy drinks inherited a lot from soda manufacturing. FAMUS took its cues from the bar, where flavor and ingredients have to earn their place.
FAMUS / Crafted by nature

Real ingredients.
Real purpose.
Zero compromise.

Yuzu, lime and mint shape the sip. Coffeeberry and yerba maté supply the caffeine. elevATP® and L-theanine complete the functional blend.

  • YuzuLayered citrus
  • LimeReal fruit juice
  • MintRefreshing note
  • CoffeeberryNatural caffeine source
  • elevATP®Part of the functional blend
  • Yerba matéNatural caffeine source
  • L-theaninePairs with caffeine
A common category playbook

Made in
a lab.

Many conventional formulas rely on a familiar set of inputs. The question we asked was how good an energy drink could taste when it starts with hospitality instead.

  • Taurine
  • B-vitamin complex
  • Sucrose & glucose
  • Citric acid
  • Artificial flavors
  • Caramel color
Read why we built FAMUS →
05 / The Mix

Pour, sip,
or improvise.

Each flavor starts with a cocktail idea and tastes great over ice on its own. Try a mojito, a vodka pour, or a zero-proof build. Cocktails are for adults 21+; caffeine can mask how alcohol feels.
OG Luxe and Havana Nights bottles set in ice by the pool
Start with a great pour. Straight from the bottle, over ice, or mixed into a moment worth staying for.
Recipe · 01

Havana Mojito

45 sec · 1 glass · 0 effort
Havana Nights bottle photographed in the studio
+ Havana Nights
  1. 01 Tall glass, big ice
  2. 02 1 oz Bacardi white rum
  3. 03 Top with Havana Nights
  4. 04 Lime wheel, fresh mint
21+ · Sip slowly and keep water nearby.
Full recipe →
Recipe · 02

Luxe & Vodka

60 sec · tall glass · frosty
OG Luxe bottle photographed in the studio
+ OG Luxe
  1. 01 Tall glass, plenty of ice
  2. 02 1 oz vodka
  3. 03 Top with OG Luxe
  4. 04 Citrus peel, optional ginger
21+ · Caffeine can mask how alcohol feels.
Full recipe →
Recipe · 03

Zero-Proof Havana

30 sec · tall glass · alcohol-free
Havana Nights bottle photographed in the studio
+ Havana Nights
  1. 01 Fill a glass with crushed ice
  2. 02 Pour in chilled Havana Nights
  3. 03 Add a squeeze of lime
  4. 04 Finish with fresh mint
All of the ritual. None of the alcohol.
Full recipe →
All recipes & mocktails →
06 / The Journal

Read before
you pour.

Energy science, mixology, and clean-label guides — written to actually answer the question.
Energy & Ingredients 5 min

Bigger Budgets Don't Make a Better Energy Drink. Better Ingredients Do.

FAMUS co-founder Lee Killingsworth explains why ingredient sourcing, research, and the choice of Suntheanine mattered more than a bigger marketing budget.

October 15, 2026
Brand 2 min

The Natural Revolution: How FAMUS Is Rethinking Energy

A closer look at the choices behind FAMUS: real juice, a clear caffeine amount, zero added sugar, cocktail-inspired flavor, and a resealable bottle.

September 24, 2026
Brand 2 min

Energy Drinks Are Built on the Same 30-Year-Old Formula

The energy aisle has changed its look more than its formula. Here is why FAMUS chose a different set of ingredients, flavors, and packaging.

September 24, 2026
07 / In the wild

Made for
more moments.

From golden hour to the last set, FAMUS belongs in the moments you remember.
Friends laughing over drinks at a FAMUS event
FAMUS EVENT · 01
AFTER HOURS
Illustrative scene of Havana Nights beside a citrus drink on a patio table
ILLUSTRATIVE SCENE · 02
GOLDEN HOUR
Illustrative scene of hands clinking OG Luxe bottles beside a pool at night
ILLUSTRATIVE SCENE · 03
THE TOAST
Friends with FAMUS drinks at the launch party
FAMUS EVENT · 04
THE MAIN EVENT
Illustrative scene of OG Luxe beside a DJ mixer
ILLUSTRATIVE SCENE · 05
THE SET
Illustrative scene of OG Luxe and Havana Nights beside a pool
ILLUSTRATIVE SCENE · 06
POOLSIDE
08 / On the shelf

Already on a
shelf near you.

Find a FAMUS near you. Browse listed stores on the map, then check with your local retailer for current availability.

Open the locator → Stock it in your store
RETAILER DIRECTORY · OPEN THE MAP
09 / For retailers

Carry Famus.

Bring FAMUS to your bar, bottle shop, gym, golf course, or grocery shelf. Tell us about your location and we'll talk through the options.

Apply for wholesale →